Oct 5, 2010
SANTA MONICA, Calif., Oct. 5 /PRNewswire/ -- Reprints Desk, Inc. today released the aggregate results of its ePrints Medical Marketing Survey that polled medical marketers, product and brand managers, agency account managers, e-marketing and meeting management professionals, sales management professionals, and executives about their opinions and experiences regarding the procurement and use of reprints of peer-reviewed journal articles. Survey findings showed that many challenges exist today in the adoption and use of ePrints in areas such as licensing, user experience, technology integration, and pricing.
Participants in the online survey represented companies in pharmaceuticals, biotechnology, medical devices, healthcare communications, marketing services, publishing, and other industries.
Survey results highlights included:
"The Reprints Desk Medical Marketing ePrints Survey demonstrates the need for publishers, content aggregators like Reprints Desk, and their shared customers in life sciences to work more closely together to meet the needs of the market," said Scott Ahlberg, Head of Corporate Services at Reprints Desk. "One of our goals in conducting this survey was to benchmark the current state of the ePrints category within the information industry, so we could target our efforts to help publishers distribute more content, to simplify life science companies' ability to use the content they need, and to ensure that healthcare professionals and consumers have access to the science they need."
Scientific literature such as scholarly article ePrints are commonly used in the Life Sciences industry in education and promotions, with strict efforts to comply Good Promotional Practices policies and industry guidance such as the Good Reprint Practices guidance issued by the U.S. Food and Drug Administration (FDA). Results from Reprints Desk's ePrints Medical Marketing Survey were captured from May-July 2010, from a total of 131 respondents. The survey represented one of the launch activities for Reprints Desk's ePrints NRx scientific licensing and deployment service for websites and portals, physician detailing, customer relationship management systems, and more.
For more information about Reprints Desk, visit www.reprintsdesk.com. For a complete presentation of results, please contact Reprints Desk or view and download the presentation and survey results at: http://goo.gl/tb94.
About Reprints Desk®
Reprints Desk, Inc., a Derycz Scientific subsidiary (OTC Bulletin Board: DYSC), helps companies to obtain and use scientific, technical, and medical (STM) literature in compliance with copyright and Good Promotional Practices. Services are designed to save time and money, and improve workflows for professionals in information management, research, regulatory affairs, legal, medical affairs, education, sales and marketing. For more information, visit us online at www.reprintsdesk.com.
Public and Media Relations Contacts:
Ian Palmer, Head of Marketing
Reprints Desk, Inc. | +1 707.658.1931
SOURCE Reprints Desk, Inc.